Listing your video game company on Google My Business (GMB) is a critical step in improving your visibility and connecting with your audience. Follow these steps to ensure your business is properly listed:
1. Prepare Your Business Information
Before you begin, make sure you have the following details ready:
- Business name (as you want it displayed)
- Address (if applicable, or select “no physical location” if you operate solely online)
- Phone number
- Website URL
- Business category: Choose “Video Game Company,” “Video Game Store,” or another relevant category.
- Business hours
- Photos, logo, and other media that represent your business
2. Sign In to Google My Business
- Visit Google My Business and sign in with your Google account.
- If you don’t have a Google account yet, create one first.
3. Add or Claim Your Business
- Once signed in, click the “Manage now” button.
- Type your business name in the search bar. If your business is already listed, you can claim it. Otherwise, click the “Add your business to Google” option.
4. Select the Appropriate Business Category
- In the “Business Category” section, start typing “Video Game” and choose the most relevant option, such as “Video Game Company,” “Video Game Store,” or “Video Game Publisher.”
- You can add additional categories later if your business offers multiple services.
5. Enter Your Business Location
- If you have a physical office or store, enter the address. If you operate online without a physical location, select the “I deliver goods and services to my customers” option, then choose “Hide my address.”
6. Specify Service Areas (if applicable)
If you deliver products or provide services outside a physical location, define the geographical areas where you operate.
7. Add Contact Information and Website URL
- Input your business phone number and website URL.
- Make sure this information is consistent across all online platforms.
8. Verify Your Business
- Google requires you to verify your business, usually by mailing a postcard to your location with a verification code. You may also be able to verify by phone or email if available.
- Enter the code you receive to complete the verification.
9. Optimize Your GMB Profile
- Business Description: Write a compelling description that highlights what your video game company does. Include relevant keywords like “video game development,” “gaming studio,” or “game publishing.”
- Photos and Media: Upload high-quality images of your office, logo, game projects, and team. Consider adding videos if relevant.
- Business Hours: Set your hours of operation, or mark your business as “Online Only” if applicable.
10. Maintain and Update Your Profile Regularly
- Keep your information up to date, including hours, contact details, and services.
- Post updates, promotions, or news about your games regularly to engage with your audience.
Additional Tips:
- Collect Reviews: Encourage satisfied clients or players to leave positive reviews on your GMB listing.
- Use Posts: Share updates, upcoming game releases, or events directly on your Google My Business profile through the “Posts” feature.
- Monitor Insights: Use the GMB dashboard to track how users are interacting with your listing, what keywords they use, and where they are coming from.
By following these steps, you can effectively list and promote your video game company on Google My Business, boosting visibility and driving engagement with potential customers.